Zola.com is an innovative online platform that operates in the wedding industry, providing a comprehensive suite of services to couples planning their big day. The company's primary clientele are engaged couples looking for a one-stop solution for their wedding planning needs. Zola's offerings range from customizable wedding invitations to venue and vendor recommendations, all tailored to the couple's style and budget.

The company's business model is centered around providing a seamless, user-friendly experience for its customers. Zola offers a free and easy way for couples to keep their guests informed about their wedding plans. The platform also allows couples to create a registry for gifts, experiences, and cash funds, all under one tab. This feature is particularly unique as it allows couples to exchange gifts before they even ship, for the equivalent in credit.

Zola also offers a tool for managing guest lists, which includes tracking RSVPs, meal selections, plus ones, and more. This feature can be particularly useful for couples who want to streamline their wedding planning process.

The company generates revenue through commissions from vendors and venues that are booked through their platform. They also earn from the sale of wedding-related products such as invitations and other paper goods.

In summary, Zola.com is a comprehensive wedding planning platform that serves engaged couples by providing a range of services from venue and vendor recommendations to gift registries and guest list management.

Keywords: Wedding Planning, Online Platform, Engaged Couples, Venue Recommendations, Vendor Recommendations, Gift Registry, Guest List Management, Customizable Invitations, Wedding Industry, Commission-Based Revenue.