Yard Stick is a technology startup that operates in the agricultural sector, specifically focusing on the measurement of soil carbon. The company's primary offering is an in-situ soil carbon measurement technology that allows for accurate, instant, and affordable soil carbon measurements. This technology is designed to address the challenges that have previously hindered soil carbon measurement, thus enabling more climate-friendly agricultural practices.

Yard Stick's target clients are scientists and farmers who are interested in reducing emissions and enhancing soil carbon removal. The company's technology can be used at every stage of a project, from collecting soil carbon measurements to mapping, tracking, auditing, and sharing soil carbon data. The technology is designed to improve the rigor of soil carbon data while reducing cost and complexity.

The business model of Yard Stick is service-based. Customers provide the boundaries of their fields, and Yard Stick takes care of the rest, offering an end-to-end experience that transforms the complexity, cost, and uncertainty of soil carbon measurement. The company's technology also satisfies leading soil carbon protocols like Verra VM0042 and CAR SEP, further enhancing its value proposition.

In terms of revenue generation, Yard Stick likely charges its customers for the use of its technology and the services it provides. The exact pricing model is not specified but could be based on the size of the field, the number of measurements required, or a combination of these and other factors.

Keywords: Soil Carbon Measurement, Agricultural Technology, Climate-Friendly Practices, Emission Reduction, Soil Carbon Removal, In-Situ Technology, Data Rigor Improvement, Cost Reduction, End-to-End Service, Soil Carbon Protocols.