Founded in 2018 by experienced entrepreneurs and licensed therapists, We.Care operates in the mental health sector, offering online therapy and counseling services. The company aims to empower individuals to take proactive steps towards mental well-being, thereby destigmatizing mental health issues. We.Care primarily serves individuals seeking mental health support, including those who may not have easy access to traditional in-person therapy. The platform leverages Acceptance and Commitment Therapy (ACT) among other therapeutic approaches to provide personalized care.

We.Care's business model is subscription-based, where clients pay for access to therapy sessions and counseling services. This model ensures a steady revenue stream while making mental health support more accessible and affordable. The company operates in the growing digital health market, which has seen increased demand due to the convenience and privacy it offers.

By focusing on both individual and workplace mental health, We.Care aims to improve overall productivity and well-being. The company believes that good mental health at work and effective management go hand in hand, and there is strong evidence to support that workplaces with high levels of mental well-being are more productive.

Keywords: online therapy, mental health, counseling services, Acceptance and Commitment Therapy, digital health, subscription model, workplace well-being, personalized care, destigmatization, proactive mental health.