WanderMaps operates in the travel and tourism industry, providing an interactive maps platform designed to enhance visitor experiences and offer valuable data insights. The company serves a diverse range of clients, including tourism boards, travel agencies, and event organizers, helping them to understand visitor behavior and preferences through precise and anonymous location data. WanderMaps' core product allows users to create and customize maps with photos, place details, trails, and points of interest without requiring any coding skills. The platform also keeps visitors informed with the latest information on events and seasonal activities, ensuring an up-to-date and engaging experience.

The business model is primarily subscription-based, offering various tiers of service depending on the level of data insights and customization required by the client. Revenue is generated through these subscriptions as well as through advertising opportunities identified via visitor flow and hotspot data. Additionally, the Wander App extends the platform's reach by allowing travelers to make informed travel decisions and plan their vacations, further enhancing the value proposition for both clients and end-users.

Keywords: interactive maps, visitor data, travel planning, tourism insights, location data, customization, real-time updates, travel app, advertising opportunities, visitor behavior.