Vitable is an innovative startup operating in the health and wellness market, specifically focusing on personalized vitamins and supplements. The company collaborates with health experts to offer premium, tailor-made vitamin packs that cater to individual health needs. These packs are delivered directly to the customer's doorstep, ensuring convenience and a personalized experience.

Vitable primarily serves health-conscious individuals looking for customized vitamin solutions. The company's target market includes people interested in preventive health measures, such as those concerned with cardiometabolic health, mental and cognitive health, and women's health. By leveraging the expertise of Dr. Brad McEwen, a renowned naturopath and nutritionist with over 22 years of clinical experience, Vitable ensures that its products are both effective and based on sound scientific principles.

The business model of Vitable revolves around a subscription service. Customers take an online quiz to determine their specific health needs, and based on the results, Vitable creates a personalized vitamin pack. These packs are then shipped to the customer on a regular basis, typically monthly. This subscription model ensures a steady stream of recurring revenue for the company.

Vitable makes money through its subscription fees. Customers pay for their personalized vitamin packs on a recurring basis, which provides the company with a predictable and stable income. Additionally, Vitable offers gift cards, allowing customers to give the gift of personalized health to friends and family, further expanding its revenue streams.

In summary, Vitable is a forward-thinking company that combines health expertise with personalized service to deliver high-quality vitamins and supplements directly to consumers. Its subscription-based model ensures consistent revenue, and its focus on individual health needs sets it apart in the competitive wellness market.

Keywords: personalized vitamins, supplements, health experts, subscription service, preventive health, cardiometabolic health, mental health, women's health, tailored packs, recurring revenue.