Vision Healthcare operates in the direct-to-consumer (D2C) healthcare market, focusing on providing premium vitamins, nutritional supplements, and wellness products. The company targets younger consumers with products like delicious vitamin gummies that make health routines both tasty and convenient. Vision Healthcare serves a diverse clientele across Europe, including Germany, Austria, and Eastern Europe, leveraging strong online and social media marketing strategies. The business model revolves around e-commerce, with a significant presence in online branded markets and retail through specialized shops and wholesalers. Revenue is generated through direct sales to consumers via their webshops and retail partners. The company has expanded its market reach through strategic acquisitions, such as VitaminExpress and Sensilab, enhancing its geographic footprint and digital marketing capabilities. Vision Healthcare is at the forefront of the digital revolution in consumer healthcare, continually innovating to meet the evolving needs of modern consumers.

Keywords: D2C healthcare, premium vitamins, nutritional supplements, vitamin gummies, e-commerce, social media marketing, European market, strategic acquisitions, wellness products, digital innovation.