ViaBill is a financial technology company that specializes in providing e-commerce financing solutions. The company operates in the "Buy Now, Pay Later" (BNPL) market, which allows consumers to purchase items and pay for them over time without incurring interest. ViaBill's primary clients are online retailers of all sizes, ranging from large brands to midsize e-commerce stores and startups.

ViaBill's business model is straightforward and consumer-friendly. When a shopper selects ViaBill as their payment method at checkout, they are required to pay 25% of the total purchase amount upfront. The remaining balance is divided into three equal monthly installments, which the shopper pays over time. Importantly, ViaBill does not charge interest on these payments and does not conduct credit checks, making it an accessible option for a wide range of consumers.

For retailers, ViaBill offers several advantages. Once a customer selects ViaBill and is approved in real-time, the retailer processes the order as usual. ViaBill then settles the payment with the retailer upfront and in full, allowing the retailer to ship the order immediately. This means that retailers get paid right away while ViaBill assumes all credit and fraud risk. This arrangement not only simplifies the payment process for retailers but also helps increase their average order value (AOV). For instance, some retailers have reported a 58.60% increase in AOV after partnering with ViaBill.

ViaBill makes money by charging retailers a fee for each transaction processed through its platform. This fee is justified by the increased sales and reduced risk that retailers experience by offering ViaBill as a payment option.

In summary, ViaBill provides a seamless and risk-free payment solution for e-commerce businesses, enhancing customer purchasing power and boosting retailer sales.

Keywords: e-commerce, financing, Buy Now Pay Later, interest-free, real-time approval, credit risk, fraud risk, average order value, payment solution, online retailers.