Upright Education is a startup that operates in the edtech sector, specifically focusing on adult education. The company's primary mission is to empower adult learners with the skills they need for the jobs of tomorrow. They do this by partnering with colleges and universities to provide hands-on experiential learning and training in in-demand digital skills.

Their target market is adult learners who are looking to upskill or reskill for better career prospects. Upright Education's business model is based on partnerships with educational institutions. They help these institutions take their non-credit programs to the next level by providing a curriculum that is tailored to the needs of the job market.

In the past five years, the company has seen significant growth, with non-credit programs growing by 18% and bootcamp enrollment skyrocketing. This growth has resulted in over $1 billion in tuition revenue.

Upright Education's revenue model is likely based on a share of the tuition fees paid by the learners. The company prides itself on its ability to quantify career outcomes, which means they can demonstrate a measurable return on investment for their learners and partner institutions.

The company has had successful partnerships with several institutions, including the Community College of Vermont and the University of New England. These partnerships have allowed Upright Education to expand its reach and impact, particularly in underserved areas.

Keywords: Edtech, Adult Education, Digital Skills, Experiential Learning, Non-Credit Programs, Bootcamp, Career Outcomes, Partnerships, Upskilling, Reskilling.