Tradeswell is a startup operating in the e-commerce and retail media sector. It provides a Measurement & Predictive Analytics Platform, known as Incremental, which helps businesses assess, plan, and predict the impact of their commerce and retail media decisions. The platform is designed to provide neutral measurement for retail media, allowing sellers to understand the impact of their decisions with confidence.

Tradeswell's primary clients are brands, including some of the largest household names in the market. These brands use Tradeswell's platform to gain insights into their retail media decisions, helping them to plan and predict future growth and scale.

The business model of Tradeswell revolves around providing this platform to brands. It makes money by charging these brands for access to the platform and its features. Over the past three years, Tradeswell's platform has been growing and delivering value to its clients, with an impressive volume of transactions measured through the platform.

In addition to its platform, Tradeswell also provides thought leadership in the commerce sector. It discusses trends, information, and insights to help commerce professionals excel in their jobs and grow their businesses.

In summary, Tradeswell is a trusted partner in the industry, providing a neutral, predictive analytics platform to brands to help them understand the impact of their retail media decisions and plan for future growth.

Keywords: E-commerce, Retail Media, Measurement & Predictive Analytics Platform, Neutral Measurement, Brands, Transaction Volume, Thought Leadership, Commerce Trends, Business Growth, Predictive Analysis.