TradePending operates in the automotive industry, focusing on connecting car dealers and consumers across North America. The company provides innovative tools and services that enhance the car buying and selling experience. TradePending's core products include SNAP, a trade-in tool that quickly became popular among auto dealerships in the US, and Superlatives, an inventory enhancement merchandising tool launched in early 2019. These tools leverage millions of listings and 900 million data points daily to offer data-powered lead generation, merchandising, and transparency solutions. TradePending primarily serves auto dealerships, helping them generate more leads, acquire more trades, and sell more cars. The company's business model revolves around providing these tools as a service, generating revenue through subscriptions and usage fees. By offering cutting-edge technology and data-driven insights, TradePending aims to revolutionize the automotive sales process.

Keywords: auto dealerships, lead generation, merchandising, transparency, SNAP tool, Superlatives tool, data-driven, consumer engagement, North America, automotive sales.