Thistle operates in the health and wellness market, providing ready-to-eat, fully prepared meals that are delivered directly to customers' homes or workplaces. The company targets health-conscious individuals who seek convenient, nutritious meal options without the hassle of cooking. Thistle's business model revolves around subscription-based meal plans, offering flexibility with custom plans and the ability to pause or cancel anytime. Revenue is generated through these subscription fees, with additional income from one-time purchases of juices and sides. The meals are designed to be gluten-free, dairy-free, and packed with superfoods, catering to various dietary preferences and restrictions. Thistle emphasizes the use of organic and locally sourced ingredients whenever possible, ensuring high-quality, nutrient-dense meals. The company also focuses on sustainability, aiming to minimize its environmental footprint through responsible sourcing and packaging practices.

Keywords: ready-to-eat meals, health-conscious, subscription-based, gluten-free, dairy-free, superfoods, organic ingredients, locally sourced, sustainability, convenient delivery.