Whistle, operating in the pet care industry, specializes in advanced GPS pet trackers and activity monitors designed to enhance the well-being and safety of pets. The company targets pet owners who seek to monitor their pets' location and health in real-time. Whistle's business model revolves around selling these high-tech devices directly to consumers through their website and partnering with organizations like Beagle Freedom Project, a non-profit dedicated to rescuing and rehoming animals used in experimental research. For every device sold through these partnerships, Whistle donates 50% back to the organization, creating a socially responsible revenue stream. The company generates income primarily through the sale of its GPS trackers and activity monitors, as well as through subscription services that offer additional features such as tele-vet consultations and detailed health insights. Whistle operates in a niche market that combines pet care with advanced technology, catering to a growing segment of pet owners who prioritize their pets' health and safety.

Keywords: GPS pet trackers, activity monitors, pet care, real-time location, health insights, tele-vet consultations, pet safety, pet health, non-profit partnerships, subscription services.