Stardoll operates as an online platform primarily targeting young girls who have an interest in fashion, fame, and social interaction. The platform allows users to dress up celebrities, design their own fashion items, and customize their avatars with a variety of makeup and hairstyles. Stardoll serves a global market, boasting a community of over 360 million users. The business model is freemium, offering basic services for free while providing premium features through a subscription model known as 'Superstar' membership. Revenue is generated through these subscriptions, in-game purchases, and advertising. The platform also includes mobile games, contests with prizes, and social features like chat and parties, enhancing user engagement and retention.

Keywords: dress-up games, fashion design, celebrity avatars, social community, freemium model, in-game purchases, mobile games, user-generated content, global market, online platform.