Spearad is a dynamic startup that operates in the digital advertising and media industry. The company specializes in providing advanced monetization solutions for Over-The-Top (OTT) Video on Demand (VoD) content. This includes both advertising-based VoD and hybrid models that combine subscriptions with advertising. Spearad's primary clients are broadcasters and advertisers who seek to maximize their revenue through effective ad placements and data-driven decision-making.

The core of Spearad's business model revolves around its programmatic system, which automates the buying and selling of ad space. This system includes media planning, central campaign management, and real-time reporting. By leveraging first, second, and third-party data, Spearad offers transparency and actionable insights that help clients optimize their advertising strategies and increase revenue.

Spearad makes money by offering its technology and services to broadcasters and advertisers. They provide tools to create and manage different monetization plans, ensuring that clients can effectively allocate their advertising budgets and maximize returns. Additionally, Spearad's platform supports real-time reporting, enabling clients to track the performance of their campaigns and make data-driven adjustments as needed.

The company operates in the rapidly growing OTT and digital advertising market, which has seen significant growth due to the increasing consumption of online video content. Spearad's solutions are particularly beneficial for clients looking to navigate the complexities of this market and achieve better financial outcomes.

In summary, Spearad is a forward-thinking company that empowers broadcasters and advertisers with advanced tools for monetizing OTT VoD content. Their data-driven approach and programmatic system provide clients with the transparency and insights needed to optimize their advertising strategies and maximize revenue.

Keywords: OTT, VoD, advertising, monetization, broadcasters, advertisers, programmatic, data-driven, media planning, real-time reporting.