Sojern is a travel-focused marketing platform that leverages artificial intelligence (AI) and data science to provide businesses with insights into the travel industry. The company's primary market is the travel industry, serving clients such as hotels, airlines, tourist attractions, and destinations.

The company's business model revolves around providing its clients with a comprehensive understanding of the travel industry's dynamics. It does this by offering a platform that uses AI to analyze data and provide insights into traveler behavior. This allows businesses to identify and target their ideal customers, deliver high-impact messages across various channels, and increase customer engagement.

Sojern's platform also helps businesses optimize their marketing performance to drive awareness, consideration, and conversions. This means that it helps businesses get their message across to the right people, at the right time, and in the right place, thereby maximizing their marketing budget.

In addition, Sojern offers tools to enhance the guest experience. These include customizable in-stay surveys to increase guest satisfaction and automated messaging to relieve overburdened teams.

In terms of revenue, Sojern makes money by charging its clients for access to its platform and the services it provides. The company's value proposition is that it can help businesses in the travel industry make their marketing dollars work harder by providing them with deeper knowledge and insights into the travel market.

Keywords: Travel Marketing, Artificial Intelligence, Data Science, Customer Engagement, Multichannel Marketing, Performance Optimization, Guest Experience, Automated Messaging, Travel Industry, Marketing Platform.