Snoball is a SaaS platform specializing in automated word of mouth marketing, designed to help businesses enhance their brand trust and social proof through verified customer reviews. The platform integrates seamlessly with customer relationship management (CRM) systems, allowing for automated referral and endorsement outreach without manual intervention from sales representatives. Snoball serves a diverse range of clients, from small businesses to large enterprises, across various industries looking to leverage word of mouth marketing to boost their reputation and customer base.

Operating in the digital marketing and customer relationship management market, Snoball's business model revolves around subscription-based services. Clients pay for access to the platform's suite of tools, which include APIs and webhooks for automating requests, capturing, posting, and tracking reviews and referrals. The company generates revenue through these subscription fees, offering different tiers of service based on the level of automation and integration required by the client.

Snoball's platform is designed to be user-friendly, with minimal startup time and easy integration with existing systems. The company also provides a wealth of resources, including FAQs and video tutorials, to assist clients in developing effective word of mouth marketing strategies. By automating the referral process and providing tools to manage and track reviews, Snoball helps businesses increase productivity and achieve better marketing outcomes.

Keywords: word of mouth marketing, SaaS platform, CRM integration, automated referrals, customer reviews, brand trust, social proof, digital marketing, subscription service, APIs.