Smileneo

Smileneo

Best Invisible Braces to Straighten Teeth. Learn more

Launch date
Employees
Market cap
-
Enterprise valuation
€7—11m (Dealroom.co estimates Apr 2021.)
Dubai Dubai Emirate (HQ), Riyadh Riyadh Region (founding location)
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DateInvestorsAmountRound

$2.0m

Seed
*

N/A

Acquisition
Total Funding€1.8m

Recent News about Smileneo

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Smileneo makeO is a startup specializing in providing invisible braces for teeth straightening. Operating in the Middle East and South Asia, including UAE, KSA, Bahrain, Turkey, Kuwait, Qatar, and Pakistan, Smileneo makeO offers a modern alternative to traditional metal braces. The company targets individuals seeking a more convenient, affordable, and faster solution for orthodontic treatment.

The business model revolves around a direct-to-consumer approach, where potential clients start with an online assessment. Within 24 hours, they receive feedback from certified orthodontists. Clients then visit one of Smileneo makeO's partner clinics for a comprehensive consultation, including a 3D scan and X-ray of their teeth. Based on this assessment, a personalized treatment plan is created, featuring a 3D Smile Preview that outlines the stages and duration of the treatment.

Smileneo makeO generates revenue through the sale of its invisible braces, which are priced at a fixed rate of BHD 690. Clients have the flexibility to pay either a one-time fee or in monthly installments of BHD 93. The treatment typically lasts around six months, making it three times faster than traditional braces. The entire process is monitored via a mobile app, ensuring continuous oversight by orthodontists.

The market for Smileneo makeO includes young professionals, teenagers, and adults who prefer a discreet and efficient method for teeth straightening. The company leverages advanced 3D technology and app-based monitoring to provide a seamless and effective treatment experience.

In summary, Smileneo makeO is revolutionizing the orthodontic industry with its innovative, tech-driven approach to invisible braces, offering a blend of convenience, affordability, and speed.

Keywords: invisible braces, orthodontics, 3D technology, mobile app, teeth straightening, direct-to-consumer, Middle East, South Asia, affordable, personalized treatment.