SmartPak Equine, founded in 1999, specializes in providing innovative solutions for horse health and rider convenience. The company operates in the equine market, catering primarily to horse owners and riders who seek to enhance the well-being of their horses through tailored nutritional supplements. SmartPak's core product is the SmartPaks™ supplement feeding system, which simplifies the process of feeding horses by pre-measuring and packaging supplements into daily doses. This system ensures that horses receive the precise amount of nutrients they need, reducing waste and improving overall health outcomes.

SmartPak also offers a wide range of equine health products, including supplements for insulin resistance, pituitary health, and other specific conditions. The company partners with reputable brands such as Auburn Laboratories Inc, Crypto Aero Wholefood Horse Feed, and Kentucky Performance Products to provide high-quality products to its customers.

The business model is primarily direct-to-consumer, with products available for purchase through their website. SmartPak generates revenue through the sale of these supplements and health products, as well as through their AutoShip program, which provides customers with a convenient, recurring delivery service. This subscription-based model ensures a steady stream of income and fosters customer loyalty.

SmartPak's market includes individual horse owners, professional riders, and equine enthusiasts who prioritize the health and performance of their horses. The company differentiates itself through its commitment to customer service, evidenced by their SmartPerks benefits program, which offers exclusive discounts and rewards to loyal customers.

Keywords: equine supplements, SmartPaks, horse health, rider convenience, direct-to-consumer, AutoShip program, nutritional supplements, equine market, customer loyalty, health products.