Sigstr operates in the B2B marketing sector, specializing in email signature marketing. The company provides a platform that allows businesses to leverage employee email signatures as a marketing channel. By integrating personalized banners and campaigns into email signatures, Sigstr helps companies enhance their Account-Based Marketing (ABM) strategies and drive pipeline acceleration. The platform offers features such as A/B testing, detailed campaign reports, and integrations with other marketing tools like Salesforce and Pardot. Sigstr primarily serves mid to large-sized enterprises looking to optimize their email communication for marketing purposes. The business model is subscription-based, generating revenue through tiered pricing plans that offer varying levels of features and support.

Keywords: email marketing, B2B, ABM, pipeline acceleration, personalized campaigns, A/B testing, Salesforce integration, Pardot integration, subscription model, enterprise clients.