Merit operates in the digital identity and credential verification market, providing an interoperable digital credentials ecosystem. The company serves a diverse range of clients including governments, companies, organizations, and individuals. Merit's core business model revolves around offering a verified identity platform that brings visibility and liquidity to digital credentials, memberships, and opportunities. This platform is designed to streamline services, training, and employment for workforce development, licensing, and apprenticeships. Additionally, it aids in emergency management by providing verified digital credentials for healthcare and emergency services, particularly useful during COVID-19 and disaster response scenarios. The company generates revenue through subscription fees and service charges for issuing and managing verified credentials. Merit's solutions are flexible, customizable, and scalable, ensuring they can adapt to changing needs and evolving technologies.

Keywords: digital credentials, verified identity, workforce development, licensing, apprenticeships, emergency management, healthcare compliance, interoperability, government technology, disaster preparedness.