Semper is a financial technology startup that specializes in facilitating secondary transactions for private companies. Secondary transactions involve the buying and selling of shares from existing shareholders rather than the company issuing new shares. Semper serves private companies, particularly those valued above a certain threshold, and helps them manage these transactions efficiently and transparently.

The company operates in the private equity market, focusing on aligning the interests of companies, shareholders, and team members to create long-term equity value. Semper's platform offers a range of services including structured liquidity windows, cashless exercise options, and easy Right of First Refusal (ROFR) management. This allows companies to provide liquidity to their employees and early investors without the usual friction and complexity.

Semper's business model revolves around partnering directly with private companies to manage their secondary transactions from start to finish. They aggregate institutional investors into what they call "Semper containers," providing these investors with deep information access and ensuring that all transactions are transparent and equitable. The company makes money by charging fees for their services, which include onboarding investors, generating legal documents, collecting signatures, executing wire transfers, and assisting with tax matters.

One of Semper's key strengths is its ability to close complex transactions quickly, often within two weeks of confirming offers. They work with top global law firms and advisors to ensure that all regulatory requirements are met. Semper is regulated by the Financial Conduct Authority (FCA) in the UK, which adds an extra layer of credibility and trust to their operations.

In summary, Semper offers a streamlined, efficient, and transparent solution for private companies looking to manage secondary transactions. Their platform reduces complexity, aligns stakeholder interests, and provides long-term support for share price and investor base renewal.

Keywords: secondary transactions, private companies, liquidity, equity value, institutional investors, transparency, FCA regulated, legal expertise, efficient transactions, investor partnerships.