RockED is a dynamic startup focused on enhancing the performance and retention of employees in the automotive dealership industry. The company operates primarily in the United States, providing a mobile-first platform designed to support frontline managers and their teams. RockED's core offering includes personalized learning paths, bite-sized video content, and competency-based training modules. These resources are tailored to help sales, service, BDC (Business Development Center), and leadership teams improve their skills and confidence on a daily basis.

The company serves automotive dealerships, which face challenges such as lower profits, high interest rates, and increased labor turnover. By investing in their people as much as their inventory, RockED's clients aim to defend their bottom line and enhance overall performance. The platform is trusted by over 1,000 dealerships, highlighting its effectiveness and reliability.

RockED's business model revolves around a subscription-based service. Dealerships pay a recurring fee to access the platform's extensive library of over 2,000 updated guides each month. This continuous flow of fresh content ensures that users always have access to the latest industry practices and techniques. Additionally, RockED offers targeted advertisements and marketing communications, which provide another revenue stream.

In summary, RockED empowers automotive dealership associates by providing them with the tools and knowledge they need to excel in their roles. The company's focus on mobile accessibility, personalized learning, and ongoing development makes it a valuable partner for dealerships looking to improve employee performance and retention.

Keywords: automotive, dealership, training, mobile-first, personalized learning, competency-based, employee retention, sales, service, BDC.