Ridlr is an Indian technology startup focused on enhancing urban commuting through innovative solutions. The company primarily serves daily commuters in metropolitan areas, offering a suite of services that include real-time traffic updates, public transport schedules, and cashless ticketing options for buses and metro systems. Ridlr operates in the urban mobility market, targeting individuals who rely on public transportation for their daily travel needs. The business model revolves around providing a free-to-use app that generates revenue through partnerships with transport authorities and in-app advertisements. By integrating real-time traffic information from MapmyIndia and offering features like metro card recharges and low balance notifications, Ridlr aims to make daily travel more efficient and hassle-free. The company also leverages location-based services to guide users step-by-step to their destinations, ensuring they are never stranded.

Keywords: urban commuting, real-time traffic, cashless ticketing, metro card recharge, public transport schedules, daily travel, location-based services, MapmyIndia integration, transport partnerships, in-app advertisements.