Project Sport, founded in 2002 by Cole Dawkins, is a premier event production, management, and marketing company specializing in running and cycling events. The company operates in the sports and experiential marketing industry, focusing on creating innovative and engaging experiences through collaborations with athletes, brands, and events. Project Sport serves a diverse clientele, including competitive athletes, sports brands, and event organizers, providing comprehensive solutions to enhance event visibility and engagement. The business model revolves around organizing and managing high-profile sports events, offering marketing services, and leveraging partnerships with renowned athletes and brands to drive innovation and audience engagement. Revenue is generated through event management fees, sponsorship deals, and marketing services. Project Sport's market presence is bolstered by its founder's athletic achievements and deep connections within the sports community, ensuring a unique and authentic approach to event production and marketing.

Keywords: event production, event management, sports marketing, running events, cycling events, athlete partnerships, brand collaborations, experiential marketing, innovation, sports industry.