Prizeout is a dynamic startup that operates in the advertising technology (ad tech) sector, focusing on innovative ways to enhance consumer engagement and retailer growth. The company, led by Founder and CEO David Metz, has carved out a niche by leveraging gift cards as a unique tool for growth marketing. Essentially, Prizeout partners with retailers to create gift card-driven ad campaigns that offer consumers more value, flexibility, and impact for their money.

The primary clients of Prizeout are retailers and brands looking to scale their businesses through more effective advertising strategies. By using Prizeout's platform, these businesses can create and launch ad campaigns in minutes, tapping into an engaged audience that is eager to receive more than just traditional advertisements. The company operates in the broader digital advertising market but distinguishes itself by focusing on the intersection of gift cards and marketing.

Prizeout's business model revolves around facilitating these gift card-based ad campaigns. Retailers pay Prizeout to create and distribute these campaigns, which in turn drive consumer engagement and sales. The company makes money through fees charged to retailers for using its platform and services. This model not only benefits retailers by driving sales but also provides consumers with added value through the gift cards they receive.

In summary, Prizeout is revolutionizing the ad tech industry by using gift cards as a growth marketing tool, serving retailers and brands looking to enhance their advertising efforts. The company makes money by charging retailers for its innovative ad campaign services, creating a win-win situation for both businesses and consumers.

Keywords: ad tech, gift cards, growth marketing, retailers, advertising, consumer engagement, digital advertising, scalable campaigns, innovative, value-driven.