Pledge.to operates as a donation platform that seamlessly integrates charitable giving into businesses, enhancing customer loyalty and driving growth. The company serves a diverse range of clients, including businesses, charities, and individual donors. Operating in the philanthropic and corporate social responsibility (CSR) market, Pledge.to offers a suite of donation APIs that enable customer and employee donations, as well as loyalty program conversions into charitable contributions. The business model revolves around providing these donation solutions to companies, which in turn use them to engage their customers and employees in meaningful ways. Pledge.to generates revenue through service fees and transaction fees associated with the donations processed through its platform. By offering tailored donation products, Pledge.to helps businesses unlock the generosity of their customers and employees, thereby fostering a culture of giving and community support.

Keywords: donation platform, charitable giving, customer loyalty, employee engagement, CSR, donation APIs, loyalty programs, philanthropic market, service fees, transaction fees.