Pelican Exchange operates in the financial technology sector, offering a unique trading platform that integrates social networking with trading functionalities. The platform is designed for retail investors and traders who seek to enhance their trading skills and strategies by interacting with experienced traders. Pelican Exchange allows users to chat, learn, and copy trades from top traders, all within a single app. This social trading feature enables users to gain insights and make informed trading decisions by leveraging the expertise of seasoned traders. The company primarily serves individual traders and investors who are interested in trading Contracts for Difference (CFDs) and spread betting. These are leveraged products, meaning they allow traders to gain exposure to larger positions than their initial capital would normally permit, but they also carry a high level of risk. Pelican Exchange generates revenue through various channels, including subscription fees for premium features, commissions on trades executed through the platform, and partnerships with brokers. The business model is designed to provide value to both novice and experienced traders by offering a comprehensive suite of tools and resources for trading and learning.

Keywords: social trading, CFDs, spread betting, retail investors, trading platform, leverage, copy trading, financial technology, real-time trading, trading app.