Overwolf operates in the gaming industry, providing a platform that empowers players, developers, and creators to enhance their gaming experiences through user-generated content (UGC). The company's platform allows users to create desktop apps and overlays for AAA games using basic HTML and JavaScript, manage and monetize mods, and even create in-game stores to sell goods to gamers. Overwolf's business model is centered around enabling creators to monetize their content, thereby turning their passion into a profession.

Overwolf's clients are primarily game developers and creators, but it also serves gamers and advertisers. The company operates in a market that includes AAA games, which are high-quality, high-budget games produced by large studios. Overwolf's platform also supports modding, a practice where players modify games to create new content or features.

The company makes money through its all-in-one monetization platform, which is designed to increase a game's revenue. This includes the sale of goods in in-game stores, the monetization of mods, and through advertising. Advertisers can reach Overwolf's network of 41 million gamers with in-game brand activations.

Overwolf also offers a $50 million creator fund to support game studios, developers, and creators in creating unique gaming experiences. The company has partnered with several games, including The Sims 4 and Ark: Survival Ascended, to provide official mod support.

Keywords: Gaming, User-Generated Content, Monetization, In-Game Stores, Mods, Advertisers, AAA Games, Creator Fund, Game Developers, Overlays.