Optimizely operates in the digital experience market, providing a comprehensive Digital Experience Platform (DXP) that focuses on content, commerce, and optimization. The company serves a diverse range of clients, including large enterprises and small to medium-sized businesses, helping them to enhance their online presence and customer engagement. Optimizely's business model revolves around a subscription-based service, where clients pay for access to the platform's various features and tools. These tools enable businesses to make data-driven decisions, conduct continuous experimentation, and innovate constantly to improve their digital strategies. The company generates revenue through these subscriptions, as well as through additional services such as customized demos, technical support, and pricing information consultations. Trusted by over 9,000 businesses, Optimizely's platform is used to serve millions of digital experiences daily, driving significant online growth for its clients.

Keywords: Digital Experience Platform, content optimization, commerce, customer engagement, data-driven decisions, continuous experimentation, innovation, subscription-based, enterprise solutions, online growth.