Molekule, a company that specializes in advanced air purification solutions, operates in the health and wellness market. The company primarily serves residential customers, educational institutions, and businesses that prioritize clean indoor air. Molekule's core product line includes air purifiers equipped with PECO (Photo Electrochemical Oxidation) and HEPA (High-Efficiency Particulate Air) filters. These filters not only capture but also destroy harmful pollutants such as viruses, pet dander, mold, wildfire smoke, and other airborne contaminants.

Molekule's business model revolves around the sale of these high-tech air purifiers. The company generates revenue through direct sales on its website, molekule.com, and through partnerships with various retailers. Additionally, Molekule offers subscription services for replacement filters, ensuring a recurring revenue stream. This model not only provides customers with continuous access to fresh filters but also fosters long-term customer relationships.

The company has a strong scientific foundation, with its PECO technology undergoing rigorous testing at the University of Florida and the University of South Florida. Dr. Goswami, a professor at these institutions, has published over 23 reports validating the effectiveness of PECO technology in destroying various pollutants. This scientific backing has helped Molekule build trust among its customers, who rely on the company's products to improve indoor air quality.

Recently, Molekule joined forces with AeroClean Technologies to further enhance their air purification solutions. This collaboration aims to provide even better indoor air quality, aligning with Molekule's vision of clean air in every room and every home.

In summary, Molekule is a science-backed air purification company that serves a diverse clientele, including households, schools, and businesses. It operates in the health and wellness market, making money through product sales and subscription services for replacement filters.

Keywords: air purifiers, PECO technology, HEPA filters, indoor air quality, health, wellness, residential, commercial, scientific validation, recurring revenue.