BIMA Milvik is a startup that operates in the digital health sector, primarily serving underserved families in South Asia, Southeast Asia, and Africa. The company's mission is to make high-quality, proactive healthcare affordable and accessible to everyone, regardless of their socioeconomic position and location.

BIMA Milvik's business model is centered around providing digital health solutions through a mobile application. The app offers a range of services including discounts on medicines and lab tests, and a health wallet with points. The company leverages the widespread use of mobile payments in these regions to make its services easily accessible and frictionless for its users.

The startup operates in emerging markets, where there is a significant gap in healthcare services. By offering affordable healthcare solutions, BIMA Milvik is not only addressing a critical social issue but also tapping into a potentially large and underserved market.

The company generates revenue by offering these healthcare services at discounted rates. Users pay for the services through the app, providing a steady stream of income for the company. By offering discounts on medicines and lab tests, BIMA Milvik is able to attract and retain users, further driving its revenue growth.

Keywords: Digital Health, Mobile Payments, Affordable Healthcare, Underserved Markets, South Asia, Southeast Asia, Africa, Discounts on Medicines, Lab Tests, Health Wallet.