Mendeley is a comprehensive reference management software and academic social network designed to support researchers in managing their work, showcasing their research, and collaborating with peers. The platform serves a diverse range of clients, including individual researchers, academic institutions, and research organizations. Operating in the academic and research market, Mendeley offers tools for generating references, citations, and bibliographies in various journal styles, as well as features for importing documents and accessing research libraries from any device. The business model is primarily freemium, offering a free basic service with premium packages available for advanced features and additional storage. Mendeley generates revenue through these premium subscriptions and potentially through partnerships and data services. The platform also supports career development by providing access to a vast database of science, technology, and health job listings.

Keywords: reference management, academic network, research collaboration, citation tools, bibliographies, freemium model, premium subscriptions, career development, research library, academic institutions.