Mash & Grape operates as an online marketplace specializing in the sale and delivery of artisanal spirits. The company caters to consumers who appreciate high-quality, craft beverages, offering a wide range of products including whiskey, gin, vodka, rum, and more. The market it operates in is the premium spirits segment, targeting both casual drinkers and connoisseurs who seek unique and rare finds. Mash & Grape's business model is primarily e-commerce, where customers can browse and purchase products directly from their website. Revenue is generated through direct sales of spirits and related products, with additional income from partnerships and retail collaborations. The company also offers a subscription service, delivering curated selections of spirits to customers on a monthly basis. This model ensures a steady stream of recurring revenue.

Keywords: artisanal, spirits, marketplace, e-commerce, premium, craft beverages, whiskey, gin, vodka, subscription.