LoveElectric.cars is a startup operating in the electric vehicle (EV) market, offering a unique salary sacrifice scheme for electric cars. The company primarily serves businesses, both large and small, with a focus on those that have been trading for at least two years and are profitable.

The business model of LoveElectric.cars is straightforward and user-friendly. It allows employees of participating companies to lease an electric car using their pre-tax salary, potentially saving hundreds of pounds every month. The entire process is managed through a dedicated portal, making it easy for both employers and employees to keep track of key information and manage their benefits package.

LoveElectric.cars generates revenue through the leasing of electric cars. The company also provides early termination protection, offering several options to employers if an employee needs to terminate the lease early. This includes transferring the contract to another employee or to the new employer. If neither of these options is feasible, LoveElectric.cars protects the employer against any early termination charges levied by the leasing company, with the employee only needing to pay an administration charge equivalent to one month's rental.

The company has built an end-to-end solution that simplifies the process of joining, launching, and managing the scheme. It also provides marketing materials to help businesses promote the scheme to their employees.

Keywords: Electric Vehicles, Salary Sacrifice Scheme, Leasing, Pre-tax Salary, Employer Benefits, Employee Benefits, Early Termination Protection, User-friendly Portal, End-to-End Solution, Sustainable Transportation.