Keap is a comprehensive sales and marketing automation platform specifically designed to support the growth of small businesses. The company operates in the Customer Relationship Management (CRM) market, providing a simple and repeatable system that collects new leads, organizes customer records, and triggers subsequent actions to smoothly guide people through the sales process.

Keap's business model is centered around providing personalized automation services that save small businesses from time-consuming tasks, while still maintaining their unique voice and conversion rates. This is achieved through their email and text marketing services, which are supported by one-on-one coaching, strategic guidance, and 24/7 customer support.

In addition to these services, Keap also offers seamless migration services and a Partner Program. The latter allows participants to earn up to a 30% commission on app sales for as long as their clients remain with Keap. This not only provides an additional revenue stream for Keap but also incentivizes partners to promote the platform and retain clients.

Keap also invests in educating small businesses about sales and marketing automation through courses and live events led by industry experts. They also host a user community where small business leaders can share knowledge and experiences, further enhancing the value of their offering.

In summary, Keap is a CRM platform that provides automation services, marketing tools, and educational resources to small businesses, with a revenue model based on service subscriptions and partner commissions.

Keywords: Small Business, CRM, Sales Automation, Marketing Automation, Email Marketing, Text Marketing, Partner Program, Education, User Community, Customer Support.