Jelli is a fintech startup that revolutionizes personal finance management through its innovative budgeting platform. The company operates in the financial technology market, targeting individual consumers who seek better control over their finances. Jelli's core product is its customizable JelliJARS, which allow users to segment their money for budgeting, saving, and sharing. The platform also features a virtual Jelli CARD for online purchases and integration with ApplePay and GooglePay, enhancing convenience and security. Users can connect with friends to share JelliJARS for group funding projects, events, and splitting expenses, fostering a social aspect in financial management. Jelli generates revenue through cash back rewards on qualifying purchases made with the Jelli CARD and potentially through premium features or services. The business model focuses on providing a free-to-use platform with optional monetized features, ensuring accessibility while driving user engagement and retention.

Keywords: fintech, budgeting, JelliJARS, virtual card, ApplePay, GooglePay, social finance, cash back rewards, personal finance, group funding.