ITN Holdings operates in the television and video advertising industry, providing an automated marketplace that connects the Demand Side (advertisers and agencies) and Sell Side (media owners) to drive media value and operational efficiency. The company serves clients in Broadcast local and national, Cable, and Connected TV (CTV) Over-The-Top (OTT) markets. ITN Holdings leverages its advanced suite of technology, data, inventory, and services to streamline legacy processes and enhance interconnectivity. The business model revolves around two main divisions: ProVantageX, which focuses on automating and optimizing media transactions, and ITN Networks, which offers comprehensive schedule management, research, data analytics, and communication tools. ITN Holdings generates revenue through subscription fees, transaction fees, and service charges for its technology and data solutions.

Keywords: automated marketplace, media value, operational efficiency, Broadcast, Cable, CTV OTT, technology, data analytics, inventory management, schedule management, advertising.