Scuba.io operates in the enterprise analytics market, providing a self-service continuous intelligence platform designed for data-obsessed companies. The platform specializes in product analytics and behavioral analysis, particularly in the context of GDPR compliance. Scuba.io serves large organizations, typically those with revenues exceeding $1 billion, which often have complex customer experience (CX) metrics managed by different departments. The platform enables these organizations to turn digital interactions into actionable business decisions by exploring customer data to uncover critical CX events. Scuba.io's business model is based on a private SaaS (Software as a Service) offering that integrates within the client's cloud environment, ensuring privacy and security. The platform is no-code, allowing users to perform interactive digital exploration without needing complex query languages. It features a flexible architecture that connects all digital event data without predefined data models and can push critical data to desired applications. Scuba.io makes money through subscription fees for its enterprise platform and offers a free version, Scuba Lite, available on the Azure Marketplace. The company targets large enterprises looking to enhance their marketing ROI and customer experience through real-time analytics.

Keywords: enterprise analytics, product analytics, behavioral analysis, GDPR compliance, customer experience, real-time analytics, no-code platform, SaaS, data privacy, digital interactions.