XANT, formerly known as InsideSales.com, operates in the sales engagement market, providing AI-driven solutions designed to optimize sales processes and improve productivity. The company’s core products, Playbooks and Powerdialer, enable sales teams to work remotely while maintaining high levels of engagement and efficiency. XANT serves a diverse range of clients, including small businesses and large enterprises, across various industries that rely on sales teams to drive revenue.

The business model of XANT revolves around a Software-as-a-Service (SaaS) approach, where clients subscribe to their platform to access its features. These features include automated sales workflows, AI-powered customer targeting, and performance analytics. By leveraging AI, XANT helps sales teams identify the most promising leads and the best actions to take, thereby increasing the likelihood of successful sales engagements.

XANT generates revenue through subscription fees for its platform, offering different pricing tiers based on the number of users and the level of features required. Additional revenue streams include training and support services, which help clients maximize the value they derive from the platform.

The company’s market is highly competitive, with numerous players offering various sales engagement tools. However, XANT differentiates itself through its advanced AI capabilities and comprehensive feature set, which includes gamification elements to keep sales teams motivated and engaged.

Keywords: AI-driven, sales engagement, remote work, Playbooks, Powerdialer, SaaS, productivity, performance analytics, gamification, CRM integration.