Incorta is a technology startup that offers a smart lakehouse solution, which is essentially a data management platform that combines the best features of data lakes and data warehouses. This platform is designed to accelerate artificial intelligence and analytics, making it easier for businesses to gain insights from their data. Incorta's platform is particularly beneficial for businesses that use Oracle, NetSuite ERP, and other similar platforms, as it allows them to modernize their legacy business intelligence (BI) stack and access transaction-level details in their data.

Incorta's clients are businesses that need to manage large amounts of data and require fast, efficient analytics. The company operates in the data management and business intelligence market, which is a rapidly growing sector due to the increasing importance of data in business decision-making.

Incorta's business model is based on providing its clients with a platform that can integrate data from complex sources directly into various data management systems, such as ADLS for PowerBI, Synapse, Databricks, and Snowflake, or GCS for BigQuery and Databricks. This allows businesses to save time and resources on data aggregation and reshaping, and to access business-ready data for immediate use.

Incorta makes money by charging its clients for the use of its platform. The company claims that its platform can significantly reduce the time and resources needed for BI staffing, report buildout, and delivering reports, as well as improve reaction time and reduce stockouts. This can result in significant cost savings for businesses.

Keywords: Incorta, Smart Lakehouse, Data Management, Business Intelligence, Oracle, NetSuite ERP, ADLS, PowerBI, Synapse, Databricks, Snowflake, GCS, BigQuery, Data Aggregation, Data Reshaping.