Immerse.io operates in the virtual reality (VR) industry, providing a secure, managed cloud service designed to simplify the creation, hosting, and deployment of scalable VR applications. The company primarily serves enterprise clients looking to enhance their training programs through immersive experiences. Immerse.io's platform addresses common technical and production challenges, offering a comprehensive solution that includes an SDK (Software Development Kit) for developers, a marketplace for VR content, and partnerships with multinational organizations. The business model revolves around subscription fees for platform access, as well as revenue sharing with content partners. By integrating with SAP, Immerse.io also gains exposure to a broader market, enhancing its revenue streams and customer base. The company makes money through platform subscriptions, content sales, and value-added services.

Keywords: VR, cloud service, enterprise training, SDK, marketplace, scalable applications, SAP integration, content partners, immersive experiences, technical solutions.