Hightower, now part of VTS, is a leading provider of commercial real estate (CRE) software solutions. The company operates in the commercial real estate market, serving property owners, brokers, and asset managers. Hightower's core product is a comprehensive platform that integrates leasing, asset management, and marketing functionalities. The platform allows users to drive virtual engagement with tenant representatives and tenants, optimize marketing strategies, and leverage real-time analytics to enhance decision-making processes. By utilizing Hightower's software, CRE professionals can significantly reduce deal cycle times and close deals faster, thereby increasing their operational efficiency and revenue potential.

Hightower's business model is based on a subscription-based revenue model, where clients pay for access to the platform's various features and capabilities. The company also offers additional services such as data analytics and consulting to help clients maximize the value of their real estate portfolios. With over 35,000 users from leading commercial real estate firms, Hightower has established itself as a trusted partner in the industry.

Keywords: commercial real estate, leasing, asset management, marketing, virtual engagement, real-time analytics, deal cycle, revenue teams, subscription model, data analytics.