Hansen Medical, now part of Auris Health, Inc., specializes in transforming medical interventions through advanced robotics. The company focuses on developing a flexible robotic platform designed to enhance endoscopic procedures, which involve using small cameras and tools to enter the body through natural openings. This platform integrates cutting-edge advancements in robotics, micro instrumentation, endoscope design, sensing, and data science to improve medical outcomes and reduce costs.

The primary market for Hansen Medical's technology includes healthcare providers and medical institutions that perform endoscopic procedures, particularly in the field of lung cancer diagnosis and treatment. The business model revolves around the sale and leasing of its robotic platforms, along with providing ongoing maintenance and support services. Revenue is generated through the initial sale or lease of the equipment, as well as recurring income from service contracts and consumables used in procedures.

By leveraging flexible robotics, Hansen Medical aims to enable new possibilities in medical intervention, offering more precise and less invasive options for patients. The company's innovative approach positions it as a leader in the medical robotics industry, with a strong focus on improving patient outcomes and operational efficiency in healthcare settings.

Keywords: medical robotics, endoscopy, lung cancer, flexible robotics, micro instrumentation, data science, healthcare, medical intervention, robotic platform, endoscopic procedures.