Fundation operates in the financial technology sector, specializing in providing embedded credit solutions to banks, lenders, and B2B vendors. The company focuses on enabling its partners to support the small business economy by offering tailored financial products that can be integrated directly into their platforms. Fundation's business model revolves around long-term partnerships, investing significant human, technical, and financial resources to enhance the value proposition for its clients. The company serves a diverse range of clients, including national and regional community banks, non-bank originators, and various B2B vendors across multiple industries. Fundation generates revenue through its private label origination solutions, which modernize and drive cost efficiency in establishing new customer relationships. The company leverages advanced technology to adapt to the specific needs of its partners, ensuring a seamless customer experience.

Keywords: financial technology, embedded credit, small business, B2B vendors, banks, lenders, private label origination, customer experience, revenue growth, partnerships.