Fly By Jing is a startup that specializes in premium Chinese chili sauces, with a focus on delivering authentic and bold flavors inspired by Chengdu, Sichuan. The company was founded by Jenny Gao, who leverages her experience as a trained chef to create unique, high-quality products that challenge conventional notions of taste and tradition. Fly By Jing's flagship product, the Spicy Chili Crisp, has garnered a cult following for its ability to enhance any dish with its complex, spicy, and savory profile.

The company operates in the specialty food market, targeting food enthusiasts, home cooks, and professional chefs who are looking for authentic and versatile condiments to elevate their culinary creations. Fly By Jing's products are all-natural, vegan, and free from artificial flavors and preservatives, appealing to health-conscious consumers as well.

Fly By Jing employs a direct-to-consumer business model, primarily selling its products through its website, flybyjing.com. This allows the company to maintain control over its brand and customer experience while maximizing profit margins. Additionally, Fly By Jing generates revenue through partnerships with select retailers and food service providers, expanding its reach to a broader audience.

The company's product line includes the Spicy Chili Crisp, Sweet Spicy Zhong Sauce, and other innovative condiments that can be used in a variety of dishes, from dumplings to breakfast burritos. By offering high-quality, versatile sauces, Fly By Jing aims to become a staple in kitchens around the world.

Keywords: premium, Chinese, chili sauce, Chengdu, Sichuan, authentic, versatile, direct-to-consumer, all-natural, vegan.