Altavia Fil Rouge specializes in trade marketing and merchandising, offering comprehensive solutions to enhance retail environments. The company serves a diverse range of clients, including large retail chains, pharmacies, and commercial spaces, focusing on sectors such as cosmetics, skincare, and general merchandise. Operating primarily in the European market, Altavia Fil Rouge employs a business model centered around providing bespoke marketing strategies and merchandising solutions. These include the design and implementation of point-of-sale displays, shop-in-shop concepts, and commercial activations aimed at boosting customer engagement and sales. Revenue is generated through project-based fees and long-term service contracts with clients.

Keywords: trade marketing, merchandising, retail environments, point-of-sale displays, commercial activations, cosmetics, skincare, shop-in-shop, European market, customer engagement.