ExpressInMusic is a Singapore-based platform that connects thousands of musicians with clients seeking personalized music solutions. Established in 2009 with seed funding from SPRING Singapore, the company initially focused on music crowdsourcing for jingles and voiceovers. Over time, it expanded its services to include background environmental music for retail spaces, shopping malls, and food and beverage chains through a patented set-top box device that streams music from the cloud.

The platform serves a diverse range of clients, from businesses looking for unique audio branding to individuals seeking custom music compositions. ExpressInMusic's business model revolves around connecting clients with a wide community of talents, including professionals, semi-professionals, music schools, and quality freelancers. This diverse talent pool allows clients to receive multiple choices and quick responses, ensuring a high level of satisfaction.

Revenue is generated through various service offerings, including audio branding consultations, personalized music compositions, and the provision of background music for commercial spaces. The company's scientific approach to audio branding, combined with tailored packages, helps businesses achieve their desired outcomes and enhance their brand identity.

Keywords: music crowdsourcing, personalized music, audio branding, jingles, voiceovers, background music, retail music, cloud streaming, music professionals, Singapore startup.