Ettitude is a material science company specializing in the creation of luxurious and sustainable textiles. Utilizing patented fiber innovations, Ettitude produces fabrics made from 100% organic bamboo, which are soft, cooling, hypoallergenic, and free of toxins. The company operates in the sustainable textile market, catering to environmentally conscious consumers who seek high-quality, eco-friendly bedding and home textiles. Ettitude's business model revolves around direct-to-consumer sales through its online platform, offering products such as sheet sets, duvet covers, pillowcases, and blankets. The company generates revenue by selling these premium products at competitive prices, emphasizing their health benefits and sustainability credentials. Ettitude is a Certified B Corporation, reflecting its commitment to social and environmental performance, accountability, and transparency. The company serves a global market, with a strong presence in the United States, Canada, and Europe. By focusing on innovation and sustainability, Ettitude aims to disrupt the traditional textile industry and promote a circular economy.

Keywords: sustainable textiles, organic bamboo, hypoallergenic, eco-friendly, patented fiber, direct-to-consumer, bedding, Certified B Corp, circular economy, toxin-free.