eFuneral operates in the funeral services market, providing an innovative online platform that allows families to plan funerals from the comfort of their homes. The company serves both preneed clients, who plan funerals in advance, and at-need clients, who require immediate services. By partnering with established funeral providers, eFuneral integrates their brand, offerings, and prices into a user-friendly online tool. This platform guides users through a step-by-step planning process, ensuring transparency and ease of use. eFuneral's business model is based on generating leads and sales for its partner firms, earning revenue through these partnerships. The company has demonstrated significant success, with $20 million in total online funeral sales since 2020 and 20,000 abandoned cart leads. eFuneral's primary goal is to provide funeral providers with an effective way to connect with clients, ultimately helping families fulfill their final wishes with minimal stress.

Keywords: online funeral planning, preneed services, at-need services, lead generation, partner firms, user-friendly tool, transparency, digital sales, funeral providers, client families.