MyBoost is a Malaysian-based startup that operates in the digital payment market. It offers a lifestyle eWallet, a digital platform that allows users to make cashless transactions. The company has established a vast network of over 500,000 merchant touchpoints nationwide, making it a preferred choice for many Malaysians looking to transition into a cashless society.

MyBoost's business model is centered around providing convenience and rewards to its users. Customers can reload their mobile prepaid credits directly from the Boost app, pay for goods and services at participating merchants by scanning and paying, and even purchase bite-sized insurance plans. Each transaction made with Boost earns the user Boost Stars or Boost Coins, which can be redeemed for rewards from the BoostUP catalogue.

The company also partners with various online brands, allowing users to shop and pay with Boost, further earning Boost Coins. This strategy not only encourages user engagement but also drives revenue for the company as it likely earns a commission from these partnered brands.

In addition to its eWallet services, MyBoost also runs promotional campaigns such as wallet upgrades and discounts on Boost Wallet Reloads, further incentivizing use of their platform.

Overall, MyBoost operates in a growing market, leveraging technology to provide a seamless and rewarding payment experience for its users, while also generating revenue through partnerships and user transactions.

Keywords: eWallet, Digital Payments, Cashless Transactions, Mobile Prepaid Credits, Merchant Touchpoints, Rewards Program, Online Shopping, Bite-sized Insurance, Promotional Campaigns, User Engagement.